Scope of Work

The Market Engagement Scope of Work defines our strategy to evaluate present and future brand portfolios, conduct brand assessments including trends in the market, customer acquisition, and competitive brand strategy analysis.

Market Analysis & Research understand and identify suitable markets for engagement

deliverables
‒ market feasibility studies
‒ business opportunities identification
‒ competitive intelligence, qualitative and quantitative research

considerations
Applied structure and assembly of data to study strength/weaknesses, re: competition, industry, sub-industry, sector, market.

Engagement Strategy & Planning highlight key advantages and feasibility

deliverables
‒ develop product strategy for localization
‒ partner search: distributors, suppliers, joint ventures, consortiums
‒ facilitate contract negotiations
‒ perform due diligence

considerations
Develop understand and uncover a step change in value for your operations to improve practical decision-making to foster competitive agility.

Branch Office/Subsidiary practical data, geo-strategic locations

deliverables
‒ business formation
‒ location set-up
‒ interim management and hiring of staff

considerations
Anticipate viable industrial/commercial evaluation and inspection process based on current and future opportunities.

Marketing Events & Promotion support essential marketing activities

deliverables
‒ marketing communication strategy
‒ public relations and media planning
‒ advertising and promotional campaigns
‒ industry events, forums, roundtables support

considerations
Tactics for differentiation and competitive advantage

Other considerations include, but not limited to:

Marketing & Branding Strategy

deliverables
‒ formulate actions plans based on assignment and needs
‒ establish clear parameters of understanding
‒ build brand portfolio and positional strategy
‒ enhance brand architecture and structure
‒ capture business value along the life-cycle and adjacent markets
‒ engineer outward-looking strategic positioning
‒ incorporate competitive sector intelligence
‒ define brand KPIs to monitor and evaluate brand value

considerations
Assist in the planning and/or actualisation of goals and objectives, by designing brand management processes and organizational structures with clearly defined roles and responsibilities.

Intellectual Property protection while expanding into local and international markets

deliverables
‒ formulate actions plans based on assignment and needs
‒ establish clear parameters of understanding
‒ generate preliminary tasks
‒ identify related concerns, assignments, including creation, defensive publishing, audits

considerations
Develop better understanding of the commercial and technology patenting landscape, including innovation strategy support, value creation and extraction.

Industry Standards Implementation & Certification associated regulations, documents, inspections, audits

deliverables
‒ identify relevant certifications, standards, registrations, et al
‒ provide application process assistance
‒ generate preliminary tasks
‒ identify related concerns and assignments
‒ incorporate certificates and accreditation into marketing strategy

considerations
Understand, identify, and evaluate process requirements, relevant standards, certifications, accreditations, and registrations to improve production/operational efficiency, enhance product quality, and support continuous improvement.

Additional information, re: Market Development, including Market Planning and Market Building can be found at: takti.kz/marketdev

deliverables
‒ market feasibility studies
‒ business opportunities identification
‒ competitive intelligence, qualitative and quantitative research

considerations
Applied structure and assembly of data to study strength/weaknesses, re: competition, industry, sub-industry, sector, market.

highlight key advantages and feasibility

deliverables
‒ develop product strategy for localization
‒ partner search: distributors, suppliers, joint ventures, consortiums
‒ facilitate contract negotiations
‒ perform due diligence

considerations
Develop understand and uncover a step change in value for your operations to improve practical decision-making to foster competitive agility.

practical data, geo-strategic locations

deliverables
‒ business formation
‒ location set-up
‒ interim management and hiring of staff

considerations
Anticipate viable industrial/commercial evaluation and inspection process based on current and future opportunities.

Marketing Events & Promotion support essential marketing activities

deliverables
‒ marketing communication strategy
‒ public relations and media planning
‒ advertising and promotional campaigns
‒ industry events, forums, roundtables support

considerations
Tactics for differentiation and competitive advantage

page title

Market Engagement
Scope of Work
The Market Engagement Scope of Work defines our strategy to evaluate present and future brand portfolios, conduct brand assessments including trends in the market, customer acquisition, and competitive brand strategy analysis.
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